The cookies can be classified based on their expiration. They can be session or persistent cookies. The former expire when the USER closes the navigator, the latter let the data remain a longer period of time in the USER’s terminal so that it can be accessed and treated.
Cookies can also be classified based on the entity that manages the equipment or domain from which the cookies are sent and where the obtained data will be treated.
- Own cookies: They are those cookies that are sent to the USER’s terminal from the equipment or domain managed by the editor and where the service is provided when requested by the USER himself.
- Third-party cookies: They are those cookies that are sent to the USER’s terminal from the equipment or domain managed by someone who is not the editor. They are sent from another entity that treats all the data extracted from the cookies.
Based on their purpose:
Technical cookies: they let the USER navigate through a website, platform or smartphone app and use the different options or services that it offers. For example: controlling data traffic and communication, identifying the session or doing an order purchase process. Personalized cookies: they let the USER access the service with some predetermined general features based on a series of criteria in the terminal. For example: language or the kind of navigator. Analytic cookies: they let the responsible entity for the cookies to track them and analyze the USER’s behaviour in the websites where cookies are linked. The information gathered will be used to measure the activity in the websites, app and platform in order to introduce improvements according to the analysis of the data produced by the USERS of the service. Publicity cookies: they let the most effective management of the advertising spaces which have been included by the editor in the website, app or platform from which the
requested service is offered according to specific criteria, for example, the edited content or the frequency by which the ads are shown.
Behavioural publicity cookies: they let the most effective management of the advertising spaces that have been included by the editor in the website, app or platform from which the service has been requested. They give information about the USER’s behaviour collected through the observation of their navigation habits. It allows the development of a specific profile in order to show ads.